Promo Campaign

**A promo campaign** is a marketing strategy to generate attention and buzz for a product or brand. Companies often use them to build brand awareness and engage with their target audience. The campaign can include elements such as a unique logo, a color palette, typography, and icons. A promo package can be created to include a promo bug, original series promo bug, top tag, transition, interstitial, star ID, and a coda. Integrated marketing can include ad sales and network insertions. For TV networks, these campaigns can be used to feature a new series or program.