Stunt Campaign

A stunt campaign is a marketing strategy that involves creating a spectacle or event to generate attention and buzz for a product or brand. This type of campaign is often designed to be shocking, humorous, or unexpected in some way to stand out from the competition and capture the imagination of consumers. Stunt campaigns can take many forms, from elaborate public events to viral social media challenges, and they are often used by companies looking to build brand awareness and memorably engage with their target audience. For TV networks, major holidays like Halloween and Christmas are great opportunities to showcase their movie collections.